About Sponsorship Connection

Built for the decision between the opportunity and the agreement

Sponsorship Connection is an independent sponsorship agency founded by Matthew J. Streich and Stephen Lezcano. We help brands make disciplined partnership decisions and help events, media properties, talent and rights holders become commercially clear and ready to buy.

Our point of view

A partnership should have a business reason and a human reason

The business reason defines what the investment must accomplish. The human reason explains why the audience will care. Strong sponsorships need both.

We work across strategy, commercial representation, negotiation, integration and measurement. The scope changes with the need, but the standard remains the same: clear fit, credible delivery and an accountable next step.

Leadership

Direct founder involvement

The people evaluating the fit stay close to the commercial work.

Co-Founder

Matthew J. Streich

Matthew leads sponsorship strategy, commercial positioning and relationship development. His work spans live experiences, media and emerging categories, with direct involvement from evaluation through delivery.

View Matthew on LinkedIn

Co-Founder

Stephen Lezcano

Stephen co-founded Sponsorship Connection and supports the judgment, relationships and execution behind each engagement. He helps keep the work selective, practical and accountable to the goal.

View Stephen on LinkedIn

What we are

Advisory and execution, not a directory

For brandsWe identify, compare, structure and measure sponsorship opportunities around a defined goal.

For opportunity ownersWe clarify commercial value, identify aligned prospects and support the relationship from approach through renewal.

For both sidesWe protect the fit by making rights, responsibilities, delivery and measurement clear.

Begin with fit

Tell us what needs to work

Share the audience, goal and timing. We will review the opportunity and respond with the most useful next step.

Start a conversation