For brands
Invest where attention means more
We help brands find sponsorships that reach the right people and support a clear business goal.
Achieving your sponsorship goals is our top priority.
Share your goalsStrategy · Sales · Activation · Measurement
The right brandThe right opportunityThe right audience
Sponsorship Connection is a sponsorship agency that identifies the strongest fit, structures the agreement and manages delivery against the business goal.
Featured opportunity
The Roast Bowl
Roast Battle League’s championship weekend turns a 50-city circuit, major comedy talent and year-round content into one partnership platform.
68+ monthly events7.7M annual YouTube views2.0M annual watch hours
Explore The Roast Bowl 
Selected relationships
Organizations and properties we support
Work spanning live experiences, media, hospitality and emerging categories
For opportunity owners
Make your value easy to buy
We help events, media properties, talent and rights holders become easier for brands to understand and buy.
We clarify what is being offered, approach suitable partners and support the relationship all the way through renewal.
Show us the opportunityHow we judge a partnership
Clear purpose
Credible delivery
We start with the business goal, choose the strongest fit and build an agreement both sides can deliver.
Audience size is only one part of the decision. The opportunity also needs a clear role for the brand, an accountable delivery team and a practical way to measure success.
The same team stays involved through planning, launch, delivery and reporting.
Founder led
Direct judgment from the people accountable for the work
Our founders stay close to fit, commercial decisions and delivery.
Matthew J. Streich
Matthew leads sponsorship strategy, commercial positioning and relationship development across live experiences, media and emerging categories.
View Matthew on LinkedInStephen Lezcano
Stephen supports the judgment, relationships and execution behind each engagement, keeping the work selective, practical and accountable to the goal.
View Stephen on LinkedInFocused services
The support each partnership needs
Strategy for brands. Commercial representation for opportunity owners. Practical delivery for both sides.
Start here
Share your goals
Or your opportunity
Tell us what you are building, where it needs to work and what success should mean. We review fit and respond with the strongest next step.